Event

Writing for the Web - 1-Day Workshop - CIM Accredited

Date:

14th October, 2011 10:30:00 — 14th October, 2011 17:00:00

Price:

£250 - early booking £295 - standard

Venue:

City Point, Bristol, Templegate, BS1

Posted by:

Creative Training

Sector:

Journalism & Writing

Contact information:

Email:

gailparminter@mac.com

URL:

http://www.creativetra...

Phone:

01225 784169

Event overview:

This practical and interactive one-day training course will show you how to produce persuasive online copy. You’ll learn proven techniques to move web visitors through your sales and conversion process and encourage more of them to make contact and buy from you.

If you are interested in improving your website, engaging with your customers and increasing the revenue from your website, then this course is for you.

What you will learn

By the end of the workshop will be confident in:

• Understanding the key principles of copy for the Web
• How people read online
• Developing your own copywriting approach
• Establishing your 'Tone of Voice'
• Producing vibrant copy that both explains and engages
• Developing your Content Strategy and Copywriting Schedule
• How to improve the copy on your site for increased impact

Course Content

The course includes the four main areas of online copywriting:

• Logic – structuring content to be persuasive
• Language – the use of plain English
• Legibility – making text easy to read online
• Layout – laying text out to be scannable

This approach is applicable for anyone involved in the production of copy for:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Email Marketing
• Websites and Intranets

Ticket: