Bristol City Council has appointed TheAgency, based in Bath to handle the brand and marketing roll-out for the new Bristol Temple Quarter Enterprise Zone.
The area covers more than 70 hectares of real estate in the heartland of Bristol. The aim is to attract major investment into the area over the next 25 years and open up opportunities for more than 4,000 new jobs in the next 5 years. It will be promoted on an international stage by Bristol City Council and West of England Local Enterprise Partnership.
The Temple Quarter Enterprise Zone is a unique opportunity for local businesses already in Bristol and first-in-class organisations looking to expand their operations into the area, from the UK and abroad. TQEZ will offer additional incentives to businesses, such as a reduction in business rates. This will help reduce the risk for investing developers.
Bristol is the most competitive and productive economy ahead of any major UK city outside London, according to the UK Competitive Index 2010 and has just been recognised as the top city in its class in the prestigious FDI Magazine Cities and Regions of The Future.
“We’ve worked closely with the Bristol City Council team to define a brand that encapsulates Bristol’s enterprising culture and showcases its commitment to business now and in the future. The success of the Bristol economy has always been down to its people, and the people that reside here now continue to shape a commercial success story that spans the globe. We’re proud to be part of it”, says Saman Mansourpour, Partner at TheAgency.
The Bristol Temple Quarter Enterprise Zone will revolutionise how business is done in the city. Designed to fuel collaboration between businesses and their employees, with the right inward investment it will boast state-of-the-art communications infrastructure, a highly skilled workforce, and become the global hub for commercial success.
This high profile initiative is the latest in a number of success stories linked to TheAgency and its clients. The company has seen accelerated growth over the past 12-months, and celebrated 4 new account wins since December 2011.