Transmedia UK: Sector by Sector
Media Convergence Research Centre and Centre for Culture and Creative Industries Bath Spa University, Corsham Court Campus
One-Day Academic-Industry Workshop:
Friday 24th November 2017, 9.30am-6.00pm
Industry Speakers: Alison Norrington, Creative Director at StoryCentral Ltd. Lana Beckwith, Senior Content Development Manager at HarperCollins Nataly Rios Goico, Creative Consultant at Conducttr Kate Fitzpatrick, Senior Strategist at e3 Media Tim Kindberg, CEO at Matter 2 Media Ltd.
Audiences now engage with media across multiple platforms, following the fictions of films and books across social media and video games, exploring brand universes and publishing enterprises across television, comics, websites, apps, etc. This transmedia phenomenon is now a defining strategy across the media industries for generating multiple revenue streams and for building closer relationships between content, brands and audiences. But when looking across the likes of online gaming, publishing, mobile media, digital marketing, and film and television, which transmedia practices really make up the UK's multiplatform landscape?
Transmedia UK: Sector by Sector tackles this question by beginning to map the ways in which different UK media sectors are now responding to ideas, concepts and pressures of transmediality. This academic-industry workshop aims to identify the strategies and principles that now make up the transmedia practices in and across online gaming, publishing, mobile media, digital marketing, film and television and beyond, examining which practices operate across these various sectors while exploring what it now means to distinguish between storytelling, publishing, interactivity and marketing in today's transmedia environment.
As well as the confirmed industry speakers, the workshop will also showcase a range of academic perspectives on new developments in transmediality, spanning film and television, digital and participatory storytelling, heritage, pedagogy, publishing, advertising and marketing, mobile apps and virtual environments. Organisations involved: