So what is it that separates the brand legends from the rest of the pack? Vision. Selling a great product is just the starting point. These brands work relentlessly to nurture an authentic brand persona, loaded with the ethos, identity and values to appeal to their target market. Buy the brand - be the brand.
Of course, we can't all be the next Nike, Uber or Airbnb. But these brands have set the standard, and we can learn from their example. In May's Rooster Talk, Robin will explore brand lifecycle and discuss best practice for creating and telling an authentic brand story.
Whether you're starting a new business or are already established and looking for ways to reposition, come along for inspiration and sound advice.
Robin Worrall is an experienced creative director, who founded his brand and design consultancy Rednine based at Glove Factory Studios. With over 25 years imagining, inventing and inspiring design solutions for a wide range of international clients and campaigns.
Join us for May's Rooster Talk. Free admission with coffee and croissants from The Field Kitchen.
What time should I arrive?
Please arrive by 7.45am for an 8am prompt start. Latecomers may not be admitted.
Where can I park?
Free parking at Glove Factory Studios.