PR is all about press releases and getting journalists sozzled, right?
Roll back the clock to 10 years ago, and it is safe to say that the preferred media of choice for people was either the TV and/or newspapers. Fast-forward to today, and such formats have become largely redundant thanks to rapid advances in technology.
Your customers have more choice than ever before over how they want to find and receive information. Their decisions are increasingly influenced by what they see and hear in the media, and what others share with them. So, how can businesses get a better understanding of the best way to invest their PR resources and ensure the maximum return on that investment?
Paul MacKenzie-Cummins will lift the lid on how businesses can raise their profile, engage with their audiences, and ultimately drive revenues, without it costing the earth to do so. He will share real-life examples of how businesses of all sizes and sectors have successfully navigated their way around the digital landscape, and the impact this has had on their bottom line profits.
PR is only expensive if it isn’t done right. This session is an insight into how to get the most from your PR efforts. It will provide a number of key takeaways that can be instantly applied to your business.
Traditional media still has a place on modern outreach programmes, but the exponential growth in new media channels does present an even greater number of opportunities for businesses to differentiate themselves.
Paul MacKenzie-Cummins started his media career in the mid-1990s and spent a number of years working for some of the biggest publishers in the UK, including Mirror Group Newspapers.
Following 11 years in advertising sales, he transitioned into PR in 2005 and in 2014 he founded Clearly PR. The company has since grown to a team of 10 people based formerly in Glove Factory Studios and now in Bradford on Avon.