If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
We are keen to hear from people who have some or all of the experience in the job duties laid out below.
Develop strong and innovative digital marketing strategies, using SEO/SEM and other techniques to drive traffic to company pages and generate interest in our services. Create engaging written content while staying up-to-date on latest marketing technologies and social media.
Develop and implement SEO/SEM strategies
Create and manage link building strategies, content marketing strategies, and social media presence
Innovate and present new marketing platforms and strategies
Develop engaging online content including forums, videos, graphics and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Drive traffic to company pages
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)